Jack of All Drinks

Your Full House of Drinks Expertise - From Bars to Bottles to Big Events

What we do

At Jack of All Drinks Ltd, we bring together every element of the drinks industry under one roof — from concept to execution.

Led by our Director, Mikey Hirsch, who brings over 15 years of hands-on experience across all corners of the trade, we specialise in bar consultancy, operations management, cocktail development, distillation, RTD (ready-to-drink) cocktails, event management, weddings, business planning and sales consultancy.

A “Jack of All Drinks” if you will…

Whether you're launching a new venue, making plans to develop your own spirits brand, or planning a high-end event, we offer a full-spectrum consultancy that combines deep industry knowledge with a sharp eye for detail and innovation.

Mikey Hirsch, Jack of All Drinks Ltd

Our Services

Market RowMance - Jack of All Drinks Cocktail

Bar Consultancy

From concept to cocktail list, we help bars stand out in a saturated market. Whether you're launching a new venue or refining an existing one, we offer end-to-end support — including menu development, staff training, operational efficiency, and guest experience enhancement — to ensure your bar runs smoothly and profitably.

Management Consultancy - Jack of All Drinks Ltd

Management Consultancy

We understand how difficult it is for bar operators in the current climate. Mikey has years of experience in operations management and a degree-level understanding of mathematics and business. Our management consultancy services are designed to optimise performance at every level. We work closely with hospitality businesses to streamline operations, enhance team structures, cut unnecessary costs, and drive sustainable growth - all while keeping your brand’s identity front and centre.

Pink cocktail with a dried citrus slice garnish on a wooden surface with a yellow background.

RTD (Ready-to-Drink) Cocktail Development

Looking to serve We specialise in taking cocktails from the bar to the bottle. From recipe development and flavour profiling to packaging, compliance, and production scalability, we help brands and entrepreneurs create high-quality RTD products that are shelf-stable, commercially viable, and market-ready.

Mikey Hirsch, distiller for Market Row, Fortnum and Mason, Jack of All Drinks

Distillation Consultancy

Whether you're starting a craft distillery, expanding a spirits range or looking to create a bespoke product for a wedding, we guide you through the entire distillation journey — from equipment sourcing and spirit formulation to compliance, branding, and market strategy. Our goal: to help you produce premium, distinctive spirits that stand out.

Market Row - Mr Bao - Jack of All Drinks Ltd

Business Planning and Sales Consultancy

Strong foundations build lasting businesses. We support entrepreneurs and growing brands with strategic business plans, financial modelling, investor-ready pitch decks, and sales strategies tailored to the drinks industry. Whether you're pre-launch or pivoting, we’ll help you move forward with clarity and confidence.

City Splash Bar - Market Row - Jack of ALl Drinks

Events Management

We create unforgettable drinks experiences for weddings, private parties, and corporate events. From bespoke bar setups to curated cocktail menus, staffing, and logistics, our events team delivers seamless service with signature flair — leaving hosts and guests with lasting impressions.

Previous Clients and Collaborators

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No Job Too Big (or Small)

We believe every project deserves expert attention - whether you’re just sketching out your first business plan or running a fully operational enterprise. We’re happy to offer a no-obligation, one-hour consultancy session to explore your ideas, answer questions, and help shape a solid foundation for your drinks venture.

Looking for longer-term support? We also take long term contracts to provide consistent, hands-on guidance tailored to your evolving needs. From concept to execution, we're here to scale with you—no matter the size or stage of your business.

Six colorful cocktails on a bar counter with various bottles in the background.

Book an Initial Consultation

Welcome your clients to the business and your mission statement. Describe important details like value, length of service, and why it’s unique.

A hand pours a smoky beverage from a wooden barrel into a glass on a wooden tray, with a stalk of wheat nearby.

Follow us on social

A cocktail with a dried citrus wheel garnish on a wooden table in a cozy bar or restaurant setting.
Amalthea Red Rum - Jack of All Drinks Ltd - Fortnum and Mason
Group of five people, four women and one man, gathered in a cozy, dimly lit room, smiling and holding drinks. The women are standing behind the seated man, who is looking down and smiling. The room has framed artwork on the walls and a wooden table with various drinks and glasses.
Event poster for the 'Battle of the Brands' contest between Brixton Gin and Market Row Rum, hosted at Whiskey Tumbler, London, on March 25, 2022, featuring images of both bottles and floral decorations.

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!